photo: iStock

So you're sitting at home wondering what to do with the Ulta gift card you were recently gifted. You're excited about the possibilities but overwhelmed by the endless options that the beauty super store has to offer. It can be quite the stressful situation, especially when you know that once you make the purchase, you can't turn back. 

Well gift cards are the perfect excuse to experiment and the opportunity to land on those items you may have been scared to try otherwise. But before you wreck your brain trying to make a decision, consider the boat load of new products Ulta has just released. So whether you're looking for makeup, a little skincare, or that hair product that will change your life, we've put together a list of 21 items that you should consider giving a shot. 

Psst: If you choose to purchase an item on this list, Revelist may receive a small cut. Each item and price is up to date at the time of publication; however, an item may be sold out or the price may be different at a later date.

BH Cosmetics Zodiac Love Signs Eyeshadow and Highlighter Palette ($24, Ulta)

photo: BH Cosmetics

Create the enchanted look of your dreams with this the zodiac-inspired palette. Featuring 12 buttery mattes, 12 baked shimmers and a luminous baked highlighter, these rich, vivid shades apply effortlessly to light up your features with a flush of radiant color.

Clinique Dewy Delights Gift Set ($25, Ulta)

photo: Clinique

This gift set is a limited-edition set of moisture marvels for skin and lips. Filled with hyaluronic acid and activated aloe water, they give skin the power to rehydrate itself and provides 72 hours of nonstop hydration and delivers an instant moisture boost.

Dermalogica Intensive Moisture Balance ($80, Ulta)

photo: Dermalogica

Hyaluronic acid, echinacea, and aloe vera lock in hydration to help enhance skin's moisture and reduce the appearance of fine lines. It restores balance to dry skin to give a clean, healthy appearance.

Benefit Roller Eye Bright Pencil ($20, Ulta)

photo: Benefit Cosmetics

Look bright, refreshed and awake almost instantly with Benefit's Roller Eye Bright Pencil. This creamy, waterproof eye pencil easily glides onto the waterline and inner & outer corners of your eyes for a wide-awake look! 

Dior Joy Shower Gel ($55, Ulta)

photo: Dior

This rich, dense shower gel mousse is crazy soft. It may be steep for a shower gel but hey, if you're going to spend someone else's money why not spend it enveloped in the JOY by Dior fragrance.

Ulta Beauty Youthful Glow Foundation Serum Drops ($18, Ulta)

photo: Ulta Beauty

Create a naturally perfected complexion with these serum drops. This weightless and light as air formula both blends and blurs for a youthful look. Not to mention, it's super buildable.

Kiehl's Ultra Facial Moisturizer ($30, Ulta)

photo: Kiehl's

This lightweight formula helps keep skin moisturized with 24-hour hydration. Formulated with Squalane and Glycerin, this moisturizer absorbs easily leaving skin soft and comfortable.



Peter Thomas Roth Super Trio ($68, Ulta)

photo: Peter Thomas Roth

Peter Thomas Roth's Peter's Super Trio includes three full-size bestsellers to cleanse, exfoliate, moisturize and reveal unmatched results! Give your skin the care it deserves.

Tarte Tarteist Cruelty Free Lashes in Sassy ($12, Ulta)

photo: Tarte

Beware: these lashes will bring out your sassy side - but that's not a bad thing. These lashes are full, fluffy & super wispy for maximum volume. 

BECCA X Khloe Kardashian & Malika Haqq Bronze, Blush & Glow Palette ($44, Ulta)

photo: BECCA

Easy to use, the all-in-one palette features BECCA's Soft Focus Highlighter, Satin Matte Bronzer and 2 shades of fan favorite Radiant Blush. You'll look like you stepped right off a tropical island. 

Origins GinZing Brighten, Energize & Hydrate ($43, Ulta)

photo: Origins

Give lackluster skin a lift with these coffee-infused energy-boosters. Your skin will feel energized, moisturized, and super hydrated. 

Maybelline TattooStudio Waterproof Eyebrow Gel ($13, Ulta)

photo: Maybelline

Fill and color your eyebrows with this ultra-resistant and waterproof gel. The sculpting tip and eyebrow spoolie work together to create fuller-looking brows that last for days. No smudge, no transfer.

Sara Happ Pink Grapefruit Lip Scrub ($24, Ulta)

photo: Sara Happ

Exfoliation is step one to perfect lips so no better way than to do so with Sara Happ's original Pink Grapefruit Lip Scrub. The finely-ground sugar scrubs lips, while grape seed and jojoba oils hydrate in seconds. 


Covergirl Full Spectrum So Saturated Quad Palette ($9, Ulta)

photo: Covergirl

Brush your lids with a wink of vivid color with this palette. Create vivid color and looks that pop in one easy-to-use 4 shade quad eyeshadow palette. 

Urban Decay On The Run Mini Palette  ($25, Ulta)

photo: Urban Decay

This on-the-go palette mixes eight matte and metallic eyeshadows. Sienna-hued neutrals go from peach and pink-ivory to bronze-gold and deep terra cotta. 

L'Oréal Unlimited Length and Lift Mascara ($13, Ulta)

photo: L'Oréal

Inspired by the makeup artist hack of bending the mascara wand for added control and ease of application, Unlimited Mascara's unique two-position wand can be used straight or bent to customize your lash look. Now you'll feel like a pro while applying your mascara.

Patchology FlashPatch Illuminating Eye Gels ($15, Ulta)

photo: Patchology

Brighten your under eyes while correcting the primary causes of discoloration in just 5 minutes. A potent blend of ingredients combine to decrease dark circles, combat hyperpigmentation, boost microcirculation, and brighten skin tone-all while gently cooling and invigorating the delicate eye area.

Nudestix Cream Lip + Cheek Duo ($24, Ulta)

photo: Nudestix

This duo features two must-have shades for soft and creamy color. A lip liner, color and cheek blush all-in-one that's super easy to use. 

Nest Fragrances Bamboo & Jasmine Fragranced Body Wipes ($24, Ulta)

photo: Nest Fragrances

These beautifully scented wipes are portable, fragranced, and pre-moistened toinstantly remove excess dirt, oil, and sweat. Each cotton wipe provides a quick, convenient way to refresh and deodorize your skin on-the-go. 

Clarisonic Mia Smart + Mario Badescu Refresh Set ($199, Ulta)

photo: Clarisonic

This limited edition set combines the award-winning Mia Smart cleansing device with three Mario Badescu favorites to deliver hydrated and healthy looking skin. Talk about a major steal.

Cover FX Mattifying Primer + Acne Treatment ($38, Ulta)

photo: Cover FX

This weightless gel primer mattifies the skin, treats blemishes with 1% Salicylic Acid, and minimizes the appearance of pores. Apply before foundation application to ensure maximum blendability, even application, and all-day wear.