You don't have to be a makeup expert to know all about Tarte's infamous Shape Tape concealer. The iconic formula has made it one of the brand's bestsellers and one of makeup's most sought-after formulas. So earlier this year, upon the rerelease of the Face Tape foundation in 50 different shades and five different undertones, people were dying to see if it would live up to the hype of its predecessor.
This hypoallergenic, long-wearing, full-coverage foundation mattifies, hydrates, and brightens your skin's appearance. It's packed with skin-smoothing filters and was created with Instagram feedback in mind to provide the foundation of your dreams. So in celebration of the now mega-popular foundation, we've rounded up five of the best drugstore foundations that will give you that same Insta-worthy skin — all less than $15.
Wet N Wild PhotoFocus Liquid Foundation ($6, Ulta)
This foundation looks like your skin, but new and improved. Wet N Wild's high-performing, skin-perfecting PhotoFocus Liquid Foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. It's specially made with a matte, light-diffusing complex to give your skin filterless perfection.
L'Oréal True Match Lumi Healthy Luminous Makeup ($12, Ulta)
This foundation gives your skin the good stuff and is packed with 40% pure water for all day hydration. In addition, it contains antioxidants vitamins C and E for improved clarity and skin tone. The Liquid Light Technology provides an instant, luminous glow. Isn't it time you met your match?
Covergirl TruBlend Matte Made Liquid Foundation ($11, Ulta)
From your favorite Covergirl foundation line comes a matte formula that isn't drying or cake-y. TruBlend Matte Made Liquid Foundation's formula is developed with flexi-hold technology that creates a strong yet flexible film on skin for durability and comfort, while the mattifying powders absorb oil and minimize pores for a soft matte, flawless finish with up to 12 hours of wear.
Flesh Firm Flesh Thickstick Foundation ($12, Ulta)
This Flesh Firm Flesh Thickstick Foundation is a super-portable, superchic, multipurpose foundation stick in shades that deliver a creamy, buildable payoff. Thickstick is face makeup that lets you cover, conceal, contour, and highlight on your own terms. Best of all, it's formulated to look like your skin while still giving an airbrushed effect.