We've been patiently waiting to hear what beauty influencers have to say about Tarte's latest Face Tape foundation, especially Alissa Ashley. The YouTuber was one of the product's biggest critics last year in the midst of the shade-range controversy, and she held nothing back in her review back then. Well, the wait is over, and in typical Ashley fashion, her review was completely uncensored.
We were hoping for a more positive review, but it looks like Tarte might be close to having a repeat of the 2018 Shape Tape disaster. How will everyone else feel? The verdict is still out.
If you recall, a year ago Alissa Ashley read Tarte's Shape Tape foundation for filth.
And she wasn't the only one. The unfiltered beauty YouTuber was among several influencers who were displeased.
Her brutally honesty video about the foundation with Jackie Aina was even more popular.
The video garnered over 4.4 million views, likely because the two didn't hold back at all. In fact, they started the video with that iconic Kanye West line, "George Bush doesn't care about black people." To adjust to the topic on hand, they replaced "George Bush" with "Tarte." Whew chile.
One year later, she's returned to review Tarte's relaunched Face Tape foundation to see if any improvements were really made.
She's the first beauty influencer of color to review the foundation on YouTube, and we anticipate that there will be a lot more to come.
She also highlighted the response to the initial controversy from the brand that she deemed unacceptable.
In a statement from the brand last year, Tarte expressed that a larger shade range was already in the works. It also claimed the light shade range was intended to be "winter shades," because most people are paler than usual in the winter. Mmhm.
Overall, she said that the foundation is not one she would suggest, as she could not find her appropriate shade, nor could she determine if it was giving her that gnarly reaction.
She went on to tell brands to stop the mind-set that women of color should be happy that their skin tone is considered. “Stop telling black people that they should feel lucky to be included....”