Soft eyes and red lips like Lucy Hale's had a big moment on the red carpet.
Rachel Brosnahan's flawless lip line did all the talking for her.
And Halsey went full Marilyn.
But that's not to say there weren't plenty of bold eye looks, like Sonia Ben Ammar's.
Or Alexandra Daddario, whose smoky liner could probably run for president and win.
Same goes for Hailey Clauson's.
Joan Smalls got in the Valentine's Day spirit with this romantic pink shadow.
And Melodie Monrose went straight for the Boldest Wing of All Time award.
Coco Rocha also took a color-clocked approach with a bold blue hue.
But Elsa Hosk went for a different kid of blue with something much frostier.
Poppy Delevigne put all the attention on her upper lash line.
Meanwhile, Sanne Vloet smoked that metallic shadow *all* the way out.
You know what else had a moment? Blinding highlights, as seen on Ashley Graham.
AND Haley Baldwin. Swoon.
Bambi Northwood-Blyth made a serious case for growing your brows out.
But Justine Skye's flawlessly trimmed arches made us drool, too.
Speaking of flawless brows, lay your peepers on La La Anthony's.
But Xenia Tchoumitcheva might have taken the cake for most precise liner we've EVER seen.