Anastasia Beverly Hills may be having issues with getting some of its investors to continue supporting the business, according to a report in Bloomberg. The business magazine reports that investors are skeptical of how successful the iconic beauty brand will be this year, and their loan offerings are reflecting those feelings.
This news comes as a surprise to the beauty industry, as the brand actually seems to be on fire when it comes to makeup releases, marketing, and social media interaction with fans and influencers. How could anyone think the brand wouldn't bring in the big bucks? Bloomberg breaks it all the way down.
The brand currently has 19.2 million followers on Instagram alone, which is up from the 18.5 million followers it had at the time.
That's a 700,000 follower increase on Instagram alone, so whatever Anatasia Beverly Hills is doing to improve its social media situation is working. These numbers also do not include the massive social media following of the brand's president, Claudia Soare (better known as Norvina). Still that isn't enough for investors who are clearly looking at other stuff.
No matter what happens with current investors, we have faith that Norvina has the brand under control.
Simply put, hard work matters. When you work hard and you're passionate about your projects, it always pays off. Norvina has done such a good job since taking over the company. She's made Anastasia Beverly Hills such a visible and approachable brand while maintaining its high-end appeal. Norvina also spends way too many hours perfecting these products and their launches for us to believe that Anastasia Beverly Hills will tank anytime soon.
Sending all positive vibes to Anastasia Beverly Hills and looking forward to how Norvina rocks out with the company this year and beyond.