In the heat of tainted beauty campaigns, there are few that truly resonate with us. Revlon is one of those brands, however, that always comes through. Its mission to constantly empower and make women feel beautiful is one that has resulted in some of the most poignant beauty campaigns in the industry. Well, they're back with another one, and it includes one of its most loyal partners, Ashley Graham.
The "I Can. So I Did" campaign is here, and it's one of our favorites yet. Did we mention that there's another exciting one that was launched at the same time? Revlon is doing it right.
It's appropriately titled, "I Can. So I Did."
The empowering mantra is at the head of the campaign advertising Revlon's new PhotoReady Candid Collection. "We want to give women the confidence to be themselves and turn their potential into achievement — big or small — and motivate others to live boldly and hold nothing back," said Silvia Galfo, Revlon's global brand president, in a press release.
Whenever the name Ashley Graham is attached to something, you can almost be certain that confidence and positivity is at the forefront.
From beauty partnerships to clothing designs, Graham has made it her mission to make men and women of all shapes and sizes feel comfortable about exactly who they are. The outspoken supermodel is at the top of the list of celebs on a constant mission to break down barriers and speak about inclusivity. And mega beauty brand Revlon has been an important part of helping her do just that.
As for those BTS shots? Stunning is an understatement.
The no-makeup makeup look shows Graham in just about her most natural state. Her hair is tossed and her face is fresh with just a bit of foundation. The model is clearly on a mission to let everyone know that they're perfect just the way they are. Regardless of what society says.
Like, who else makes a robe look this fabulous?
It'll be quite the day when I think I look this glamorous in a bathrobe, but the point of the campaign is that I already do. Regardless of what anyone else may think, if I feel that I'm beautiful, I am. I Can. So I Did. Duh.
And, of course, photo editing programs were nowhere to be found.