photo: Instagram

On December 19, 2011, members of the United Nations General Assembly declared October 11 as the International Day of the Girl, a day dedicated to recognizing girls’ rights and the unique challenges they face around the world. Almost a decade later, those efforts have reached a massive scale, with brands of all kinds, particularly beauty brands, stepping up to continue the efforts. 

This year is no different, and some of our favorites are proving that it's always a good time to support the empowerment of the women of tomorrow. Check out what three brands are doing and how you can help, ahead. 


Since its inception, Tatcha and its founder, Vicky Tsai, have been all about giving back, especially to women. Their long-standing charity partner, Room to Read — a nonprofit focused on girls' education and children's literacy in Asia and Africa — is proof of that. 

The brilliant partnership between Room to Read and Tatcha began in 2014, and since then, Vicky founded the Beautiful Faces, Beautiful Futures program. To date, the duo has funded a whopping 3 million days of school, among many other accomplishments for girls. 

Tatcha Silk Peony Melting Eye Cream ($60)

photo: Tatcha

This luxurious eye cream helps to fight the signs of aging, and instantly melts to release a double shield of hydration. With liquid silk and moisture-locking Japanese white peony, eyes look more alive almost instantly. 

>> Get it here


In honor of International Day of the Girl, Dermalogica is launching a social media awareness campaign called She’s the First, designed to illuminate the importance of creating a world where every girl has the right to choose her own future.

Dermalogica is inviting everyone to share a post to their personal Instagram using the hashtag #DermalogicaIDG and write about a time they made a difficult decision, followed their passion, or why they support a world where every girl can choose her own future; then tag @dermalogicaand @shesthefirst.

Dermalogica Age Smart Phyto-Nature Firming Serum ($145)

This incredible dual-phase, anti-aging serum combines highly-active botanicals with luxury technology to bring renewed life to skin. 

>> Get it here


The Dove Self-Esteem Project partnered with acclaimed producer and shape-shifter Shonda Rhimes to bring school administrators and policymakers together with students for an important town hall discussion centered on the impact of hair discrimination on students, and actions we can take to drive change. The discussion was followed by an inspiring Dove Self-Esteem Workshop arming girls with the tools to overcome bias and other obstacles that hold them back.

Dove Nourishing Rituals Thickening Ritual Shampoo & Conditioner ($7)

photo: Dove

If your hair is in need of some moisture, this duo from Dove will set your scalp and locks free. The lavender adds a luxurious aroma. 

>> Get it here