Bennett alleged that an influencer he was going to work with him offered these kinds of posts, "A brand I consulted with asked me to inquire about working with a top-level beauty influencer. The influencer's management offered me these options: 1) $25K — product mention in a multi-branded product review. 2) $50K–$60K — dedicated product review (price determined by length of video). 3) $75K–$85K — dedicated negative review of a competitor's product (price determined by length of video). 4) A minimum 10% affiliate link or code to use on IG and YT."
Diet Prada was quick to point out that tons of top influencers suddenly had the bag, but none of them indicated that the bag was sponsored or that their posts were ads.
Watch Pretty Pastel Please's insightful video on how influencers scam their viewers and how they can do better.