It even has a team of "brand-agnostic" sales associates and makeup artists whose goal is to completely customize your experience. The limit REALLY does not exist here.
When you go to a beauty counter for one specific brand, its associates are bound by that brand's marketing techniques and beauty standards. They're also bound to products from ONE brand, which can be detrimental to a makeup artist's creativity at times.
But that's not the case here. As I was told by Bloomingdale's representatives, the associates at Glowhaus are versatile self-proclaimed beauty lovers who keep up with various brand names and trends.
Long story short, this is what will happen every time I go to Bloomingdale's from now on:
Consider me hooked.