Last week, L'Oreal Paris UK fired transgender activist and model Munroe Bergdorf from its True Match campaign. Her crime? Speaking the truth about white supremacy and systemic racism, which according to the brand, is "at odds" with L'Oreal's values.
After widespread backlash and international boycotts, another face of L'Oreal Paris UK has quit the campaign in solidarity with Bergdorf.
This is Clara Amfo: Radio 1 DJ and model who was also cast in the L'Oreal Paris UK True Match campaign alongside Bergdorf.
Amfo spoke out about the unfair treatment of Bergdorf by the brand and told L'Oreal to get bent in a passionate Instagram post.
"Not even a week ago I was proud to announce that I was to be in the same campaign as Munroe. A trans woman of colour who [L'Oreal] hired to sell make up because of who she is," Amfo wrote.
"Who she is, a woman who wrote a nuanced post on institutional racism and white supremacy in relation to Charlottesville and how the foundations of those heinous ideals trickle in to every facet of our society."
"She has now been dropped from the campaign because L'Oreal feel that she is "at odds with our values," Clara wrote. "If she's not "worth it" anymore, I guess I'm not either."
She ended her post with #IStandWithMunroe, which has tens of thousands of results on both Instagram and Twitter.
Hell. YEAH. Clara forever!