It's hard to believe that ColourPop Cosmetics could keep beating themselves at their own game. By "game," we mean somehow creating product formulas similar to luxury brands at drugstore prices.

Well, believe it. The brand is about to unleash one its most creative products yet, and we can't wait to get our hands on it. Literally slather us in this stuff, please.

ColourPop has officially changed the game with jelly eye shadows.

colourpop jelly shadow
photo: Courtesy of ColourPop

Eight shades of this all new formula boast a 50% water formula and a whole ton of reflective pearls.

colourpop jelly shadows
photo: Courtesy of ColourPop

That super-wet formula gives it what ColourPop is calling "one-swipe intensity."

colourpop jellyshadows
photo: Instagram/colourpopcosmetics

Swatches have yet to be revealed, but you can watch one of the eight shades in action right here:

Of course, none of these shadows is going to break the bank — they're retailing for a cool $7 each.

colourpop cosmetics
photo: Courtesy of ColourPop

Theoretically, you could snatch up all eight shades for the same price of one luxury eye palette.

colourpop jelly shadows
photo: Courtesy of ColourPop

When can you do that? August 17.

colourpop jelly shadows
photo: Courtesy of ColourPop

That's less than a week away!

photo: Giphy

Until the collection of shadows drops on ColourPop's site and its retailers', hold yourself over with some similar jelly highlighter formulas that are just as fun to play with.

Givenchy Memoir De Forme Highlight ($45, Barney's New York)

Almay Make Them Jelly Hi-Lite ($15, Ulta)

almay jelly hi lite
photo: Ulta

Revlon Shoot For The Moon Jelly Highlighter ($11, Walgreens)

Farsali Jelly Beam Illuminator ($40, Sephora)

farsali jelly beam
photo: Sephora

Inc.Redible You Glow Girl Iridescent Jelly ($12, Sephora)

sephora jelly highlight
photo: Sephora

Thanks to these new shadows, you can pretty much catch us like this until it's cool enough outside for powders again.

photo: Giphy

Mmmmmm, slime.