It's hard to believe that ColourPop Cosmetics could keep beating themselves at their own game. By "game," we mean somehow creating product formulas similar to luxury brands at drugstore prices.
Well, believe it. The brand is about to unleash one its most creative products yet, and we can't wait to get our hands on it. Literally slather us in this stuff, please.
ColourPop has officially changed the game with jelly eye shadows.
Eight shades of this all new formula boast a 50% water formula and a whole ton of reflective pearls.
That super-wet formula gives it what ColourPop is calling "one-swipe intensity."
Swatches have yet to be revealed, but you can watch one of the eight shades in action right here:
Of course, none of these shadows is going to break the bank — they're retailing for a cool $7 each.
Theoretically, you could snatch up all eight shades for the same price of one luxury eye palette.
When can you do that? August 17.
That's less than a week away!
Until the collection of shadows drops on ColourPop's site and its retailers', hold yourself over with some similar jelly highlighter formulas that are just as fun to play with.
Almay Make Them Jelly Hi-Lite ($15, Ulta)
Thanks to these new shadows, you can pretty much catch us like this until it's cool enough outside for powders again.