Dose of Colors is one of Instagram's most beloved indie brands — and bigger brands are stating to take notice. Earlier this year, Ulta Beauty began selling a select portion of the brand's products online, but clearly the people demanded more. Ulta listened.

Ulta Beauty just launched Dose of Colors in select stores across the country.

According to Refinery29, those locations are currently limited to California, Florida, Texas, Illinois, New Jersey, and Pennsylvania.

But Ulta will reportedly continue to expand that range of stores.

photo: Giphy

First MAC, then Ofra... Which one of our favorite brands will Ulta score next?