Unless you've been living under a lipoma the size of a softball, you know that Dr. Sandra Lee, aka Dr. Pimple Popper, has recently pivoted to paid video. The exquisite cyst excision surgeon still posts videos on her eponymous YouTube channel but is saving the good stuff for her subscribers. For $2.99 per month, you can bliss out into blackhead heaven.
But her popaholics are not pleased. Looking at her Instagram, it's clear that Dr. Pimple Popper's fan base is revolting against the notion that they should pay for her content, despite the work it takes to produce such videos. Let's investigate this epidermal drama.
Also, there may be some grossness in this story. You're cautioned if pops are perturbing to you.
Still, if you visit her YouTube channel, you may notice something missing.
Ads! There are no more ads on her videos. Without ads on her videos, it's likely that Dr. Pimple Popper is losing significant revenue from her channel. Some fans are undoubtedly thrilled about not having their whitehead popping experience interrupted by ads for Rocket Mortgage, but that means that Dr. Pimple Popper isn't earning anything for her videos — which, like anything, cost money to produce.
Dr. Pimple Popper explains why she made the switch to a paid video service.
"My content gets flagged...restricted...taken down," she explains. "And it's not right. It's not fair." And because her content is routinely flagged and considered "gore," YouTube has restricted ads from running on her videos. As she told Wealthsimple, ads on Dr. Pimple Popper's videos would bring in up to six fixtures worth of revenue each month. That's a lot of money that her business has lost.
The All Access is a way for her to capture the revenue (that she deserves!) that she isn't earning from YouTube. "This subscription is really to help cover the cost of everything, really," she says.
Dr. Pimple Popper's revenue streams are different than you may expect.
Dr. Pimple Popper does not charge her patients for extractions if they are going to be filmed. "They’re benign and they’re not anything that needs to be removed medically, which is why insurance won’t pay. So my patients win because they get the blackheads removed for free," she told Forbes.
She doesn't get paid for her TLC show, either.
"I'm not getting paid anything for the show, really. But I'm so fortunate to have this — that this has been offered to me — and I'm so fortunate that they're making me look good," Dr. Pimple Popper told Wealthsimple. Essentially, the TLC show is free publicity for her practice, but the biggest winner are the patients, who get treatments for free and TLC, who can tap into her popaholic fan base for her subscribers.