Every year, Estée Lauder Companies goes above and beyond for its initiatives to spread the word and raise awareness about the impact of breast cancer. This year is no different.
"This year, The Campaign’s creative features a single, bold Pink Ribbon — the globally recognized symbol for breast cancer," the brand said in a press release. "However, what it represents goes much further — it’s more than a ribbon, it unites us. It’s a movement, a representation of the global community, and it honors everyone touched by this disease. Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer — and that is far too many. We are united in hope around the shared goal: it’s #TimeToEndBreastCancer."
The newest campaign follows decades of powerful BCA initiatives. To date, the campaign raised more than $89 million globally to fund research, education, and medical services. But that's not all. They've also been the source of more than $73 million for funding benefitting medical research grants through the Breast Cancer Research Foundation® (BCRF), a foundation founded by Evelyn H. Lauder in 1993.
“The culture and values of The Estée Lauder Companies are exemplified by the inspiring work of The Breast Cancer Campaign, one of our most recognized citizenship initiatives and the cornerstone of our commitment to social responsibility. Particularly during challenging moments, we are reminded of our responsibilities as global citizens to protect the health and wellness of our employees and the communities in which we operate. Our values continue to guide us as we create positive change by supporting all those touched by breast cancer,” said Fabrizio Freda, president and chief executive officer, The Estée Lauder Companies Inc.
To learn more, and to find out how you can get involved, visit ELCompanies.com/BreastCancerCampaign.