Fenty Beauty Mascara
photo: Instagram/FentyBeauty

Mascaras are a staple of any makeup routine, whether you're a full-glam girl or your cosmetics collection boasts only two to three products. And while Fenty Beauty has perfected foundations, concealers, highlighters, and eye shadows, mascaras were the one thing missing. But not anymore. 

Yesterday, the brand announced that it was coming for our lashes as well as our edges, and we can't contain our excitement.

While we still don't have an album, we do have mascara. 

That's right. Fenty Beauty finally has a mascara for us to add to our makeup collections. "Finally blessing y’all with a mascara," the brand wrote on its Instagram. "Get eye-opening full-on, fanned-out lashes with #FULLFRONTALMASCARA, a do-it-all mascara featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls." 

"It’s OVER for these folks! OVAAAAAAA," Rihanna commented. 

And while many of us have to seek our different mascaras for different lash needs, this wand covers all of those! 

Whether volume and lift are what you need or definition, Full Frontal is a universal mascara for any lash lover. "Flat to fat just like dat! We're bringin' you our #FULLFRONTALMASCARA in a water-resistant, sweat-resistant, and long-wearing formula with a unique brush that loads and lifts lashes on the fat side, and defines and curls them on the flat side!" Fenty Beauty describes. 

Critical about the hype?

Then see the mascara at work for yourself. Whether lashes appear thin, downturned, or simply need a subtle bit of definition, Fenty Beauty is revolutionizing the mascara game once and for all. And hey, if it's good enough for Rihanna, it's certainly good enough for us. 

And is it really Fenty without some fierce packaging?

The standard mascara tube adorned with a rose gold chrome-like finish is almost as chic as the brand's founder. Yet another adorable fixture to our makeup bags, purses, and everything in between. 

So are you prepared for your best lashes yet?

Well, brace yourself and mark your calendars, ’cause your much-needed dose of Full Frontal is dropping on January 16 for $24 at fentybeauty.com and retailers like Sephora. Don't miss your chance!