Rihanna may be on a roll with her luxury Fenty brand (and so am I as I work to save up for my very first bougie-girl purchase), but that doesn't mean she's neglecting the giant that is Fenty Beauty! The brand announced a fresh new product coming straight to your beauty bags in just TWO DAYS. Uh-huh. This is not a drill. Go ahead and inform your wallet: Bad Gal RiRi just switched up the game plan.
Fenty Beauty announced that a fresh new face primer will drop on Friday, July 19. Make a bit of extra room in your beauty bags or on your vanities next to the rest of your beloved Fenty Beauty products.
If you're thinking, "Wait, I thought Fenty Beauty already had a primer...," then SAME — and you're right.
It's called the Pro Filt'r Instant Retouch Primer ($32, Sephora) and it hit Sephora when the original 40 foundation shades did! Like the new primer on its way on July 19, this one is meant to minimize shine. "Unlike a basic mattifying primer, Pro Filt’r’s cushiony, touch-me-now texture mattifies skin with the lightest possible feel for a full-on sensorial experience," the product description reads on Instagram. "The universal invisipink™ formula creates a filter-like blurring effect and melts instantly into all skin tones without a trace."
So, why is Fenty Beauty adding yet another primer to its offerings?
Welp, it appears that the major difference is that the new primer is meant to really focus on minimizing shine and oiliness. It's also made with "blue agave extract and blurring powder" to enforce the matte look. This primer provides a soft matte finish. If you never purchased the first primer, then now you get to try both to see which works best with your makeup routine and daily needs. If you were unimpressed by the former primer, then here's Fenty Beauty's second bid for your heart. Or, you could just buy this if you really, really adore the matte look.