Five years ago, the sounds of the same video took over millions of phones, and the phrase "on fleek" was born. The catchy words, which were initially combined to describe one Viner's eyebrows, took on new meaning as time went on, still to this day being a massive compliment for girls — and boys — who are out looking their best. Well, now the phrase is coming back. This time, the right way, and this time, giving credit to the woman who was forgotten about in the process.
It's Peaches Monroee, everyone.
It was the Vine video heard across the world.
"We in this b***h, finna get crunk, eyebrows on fleek, dafuq," popular Viner Kayla Newman, aka Peaches Monroee, said to the camera in 2014. The phrase "on fleek" went on to be used to describe just about anything that was in tip-top shape and worthy of praise.
However, with its rapid rise in popularity, by the time Monroee was urged to and considered trademarking the phrase, it had already been co-opted far and wide. Used by brands for profits and large influencers everywhere, Monroee was notoriously under-recognized and underpaid for her contribution.