I'm the first person to admit that I hate floral scents and have for a while. The last time I was rushing to spray on the sweet fragrances was in high school, when the aromas of Victoria's Secret were my go-to no matter the occasion. But as I've grown older, I've began to veer toward more sophisticated scents, both in aroma and in price.
So earlier this week, when I was offered the opportunity to come experience the United States launch of vegan perfume favorite Floral Street, I was admittedly hesitant. Surrounded by other beauty babes, I took in each scent that the brand had to offer, amazed at how it turned scents I'm openly known to hate, like rose, vanilla, and espresso, into masterful blends that appealed to my most critical nose. At the head of the table, London-based beauty veteran and founder of the brand Michelle Feeney led a morning scent class that taught me more about fragrance in 15 minutes than I've learned in my entire beauty career. She explained the blood, sweat, and tears that went into creating such a successful and accessible fragrance brand — did I mention the fragrances are only $75?
Her recent brainchild and UK parfumerie has finally crossed the pond and brings its mix of luxury ingredients here for all to experience, appealing to the senses of the biggest perfume snobs out there. Even better, all of the scents are vegan, and their packaging, an adorable reusable and compostable box, gives new meaning to sophisticated sustainability. Ahead, check out the nine intoxicating fragrances that have officially changed the way I look at perfume. They are available now exclusively at Sephora.
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