The Federal Trade Commission (FTC) has settled charges with beauty brand Sunday Riley after the brand posted fake reviews for itself on Sephora's website. As a result of an investigation, the FTC found that Sunday Riley's employees were engaged in review astroturfing at the direction of Sunday Riley herself, the brand's founder and "lead formulator" — a title which has also come under scrutiny after it was revealed that Riley has no chemistry qualifications.
According to the FTC's complaint, Sunday Riley must cease its fake-review operations, though there is criticism that the agency is not pushing hard enough to chastise the brand.
It's a start, but retailers and the government have to do more.
Sephora does have a "verified buyer" button that appears next to some reviews, but it is unknown if Sunday Riley was able to obtain the button in their reviews.
Revelist has reached out to Sunday Riley and Sephora for comment.