Clickbait is nothing new. Especially in the YouTuber world, where clicks equal dollar signs. And while most of the time, it's nothing more than a little irritating, when it's at the expense of others — in particular an entire race of people — it's downright unacceptable.
But clearly beauty blogger Gabriel Zamora missed that memo when he used one of his most watched and highly sensitive videos as a pawn to lure viewers in. The newly discovered again bestie of Jeffree Star and model for his new concealers just found himself in hot water yet another time.
But it's not Star fans who are coming for his neck this time — instead he's on the other side of the drama, and people are over it.
Who can forget Gabriel Zamora?
He's one of the many people who at one time were putting their own careers on the line to expose Jeffree Star's racist and problematic ways. He created a firestorm that ultimately resulted in Star stans attacking Zamora, his page going private, and him ducking off the map for a little while. And though it gained him quite a few haters, it also gained him many supporters who admired his speaking up.
However, even after popping up as one of the faces of the campaign, it's his most recent video that felt the most like a giant slap in the face.
Using the exact same thumbnail, and the exact same title as his previous video, Zamora baited viewers into watching what was actually a video praising and advertising the same person whom he once ostracized. People were pissed about the way he went about it.
The beauty sphere is a messy, messy place.
For now, we'll continue to stick with our unproblematic faves such as Jackie Aina, Alissa Ashley, and the good Starrr (Patrick). Keeping up with all this vlogger drama is truly exhausting.