Glossier Boy Brow Costume
photo: Glossier

With Halloween falling on a Thursday this year, we were lucky enough to see costumes last weekend, all this week, and still have the upcoming weekend to continue the celebration. Our favorites are the mommy-and-me selections that have come across our timelines. 

And one beauty-obsessed mother and her baby boy have taken the cake with a costume inspired by none other than beauty brand Glossier. 

This is Sophie Pavitt. 

She's a New York City aesthetician with a knack for skin care and a super-stylish Instagram feed. And even cooler, she's a new mom with an adorable baby boy. The beauty aficionado may be new to mom life, but she's already serving us some serious #goals. 

For Halloween, she and her adorable baby dressed up as two Glossier favorites. 

"IT'S A BOY! (BROW)  ...  WHO'S READY TO BUY THIS JUMBO SIZE?" the caption read on an Instagram post of her tot dressed up as the famous brow gel. Complete with the Glossier packaging, a top, and some drawn-on eyebrows, this costume has gotten some serious praise. 

And the baby's mom went as that pink plastic packaging. 

In a photo submitted to Allure, Pavitt showed off her coordinating costume, which includes that pink bubble-wrapped pouch that every Glossier product is sold in and often doubles as a beauty bag. We've seen quite a few mommy-and-me costumes this year, but this one truly takes the cake. 

This deserves a round of applause. 

photo: Giphy

Is there really anything better for a beauty-obsessed mom to dress her baby as? We're going to say no. It also helps that everything Glossier is just so stinkin' cute. 

Shop (the real) Boy Brow for yourself! 

This non-flake brow gel, available in four shades, thickens, shapes, and grooms brows into place with its creamy wax formula. It's a soft hold, delivering a natural stroke effect that lasts all day.

>> Get it here