Back to Top

Then, in May 2018, she promoted vaginal lightening in a blog post.

She posted a labia-lightening hack to her blog titled "Why Your Vagina Gets Dark and How To Lighten It." 

"The problem with vaginal skin is that it has the highest density of melanocytes (the cells that make pigment) than anywhere in the body. It’s an area where there can be a good amount of friction from walking and exercise," featured dermatologist Doris Day said, blatantly disregarding the fact the some women simply have darker skin tones. However, that wasn't all: The post also fat-shamed women in the most disgusting way possible. 

"Reach your ideal weight. Excess weight can lead to friction, which can cause darkening," Day went on to suggest. 

People are calling Kattan's most recent controversy "disgusting."

Huda Beauty colorism
photo: Reddit

"The saddest part of this is that this bride felt that lightening her skin would make her more beautiful. For anyone (the MUA and Huda) to in any way perpetuate that idea and reinforce that the 'lighter' version of this woman was the most beautiful is absolutely disgusting. Everyone involved in making or celebrating this tutorial should be ashamed of themselves," someone said on Reddit.

It poses the question, does Kattan purposely target women of Asian descent? 

Huda Beauty colorism
photo: Reddit

"This happens in South Asian bridal makeup looks too and it's disgusting," another commenter noted. "Huda also posted an article on how to lighten your labia and inner thighs. There's a already a stigma that having darker genitals looks 'dirty'. She definitely has a demographic she targets (MENA, South/SE Asia) and exploits colorism to her advantage. I can't with her."

Seeing as the original post was already wrought with comments about colorism, it almost seems as if the post was made for shock value. 

Huda Kattan colorist.
photo: Reddit

"What i don't get is; on the page she "found" the video on, that video has A LOT of comments from people calling out the white-washing; it was mainly a negative response. The video was posted for a least four days too, and yet she still reposted it. Could it just be an attempt at shock value to get more attention? Maybe I'm looking too deep into this, lol. But why would she post this even after seeing the negative response this received on the other page? Unless of course whoever is running the account just doesn't give a f***," a very observant commenter mentioned.

So when will Huda Beauty stop encouraging self-hatred?

Huda Beauty colorism
photo: Reddit

"I am so done with Huda. I’ve come close to buying her products before but glad I never caved. She seems to be on a mission to make her customers hate their bodies. First she promotes labial bleaching (!!), then uses body shaming language to promote her cream contour (“If you can’t tone it, tan it!), now this. She is choosing to send these potentially harmful messages out in the world, time and time again, and it’s distasteful and borderline toxic. For this reason I will not support her," someone said of her repeated offenses. 

So what do you think? Do you think it was an honest mistake, or is colorism engrained into the brand's principles?