It's been quite a year for Jaclyn Hill. The YouTuber, who's essentially spent the last three months in hiding following the controversial release of her self-titled brand and lipsticks, has been slowly but surely making her return to social media. And now, for the first time in months, the brand's Instagram page is too. In the first statement since Lipstick-Gate, JHC is gearing up for its next launch, and is apologizing to customers once again.
Hear what fans have to say about it ahead.
And while Hill has spoken out, this is the first time we're hearing from the brand.
Hill has been vocal about the toll that the situation has taken on her health both mentally, physically, and emotionally, while promising to do better by her fans and to make amends. Of course, due to the nature of the many things that were revealed during Lipstick-Gate, the apology fell on deaf ears for many.
It poses the question, will people only pay attention to the next launch in hopes that it fails?
"I'm interested to see if people will be buying the new products because they genuinely want them, or if they'll be buying them to pick them apart. IMO Jaclyn lost her credibility a long time ago, but I'm interested to see if she will still have the same reach/pull as before the first launch," a Redditor questioned.
Regardless, one thing is sure: Hill will continue to make money.
"A sale is a sale and still money in Jaclyn Cosmetics's pockets. I wonder if the number of sales will increase or decrease. A lot of her fans who were still holding out for her fell out of love after her lipstick fiasco. I'm going to bet at least some of her customer base was lost," someone remarked.