After more than two years in the making, Jaclyn Hill's collaborative eye shadow palette with Morphe FINALLY hit stores — and her fans evidently did not take it for granted.

According to Hill, Morphe sold ONE MILLION Jaclyn Hill eye shadow palettes in 2017.

Holy pigmentation, Batman.

photo: Giphy

Does this make Jaclyn Hill the Taylor Swift of the beauty industry?

Naturally, her fans are now ugly crying over the announcement.

Like, happy sobbing and dancing at the same time.

*hears a resounding "YES, BITCH" in the distance*

This shouldn't come as a shock, given how many times the palette sold out online — and the fact it recently became available in store at Ulta.


Just goes to show you should never underestimate the power of a makeup tutorial.

And a stellar smoky eye.