After more than two years in the making, Jaclyn Hill's collaborative eye shadow palette with Morphe FINALLY hit stores — and her fans evidently did not take it for granted.
Holy pigmentation, Batman.
Does this make Jaclyn Hill the Taylor Swift of the beauty industry?
This shouldn't come as a shock, given how many times the palette sold out online — and the fact it recently became available in store at Ulta.
Just goes to show you should never underestimate the power of a makeup tutorial.
And a stellar smoky eye.