James Charles show
photo: Getty Images

It's been awhile since James Charles announced that he'd be hosting a show to give aspiring beauty influencers their big break. Now that show is almost here. The trailer dropped today, and fans are losing it over the first official teaser. Could this really be the beauty industry game-changer that Charles promised? 

Come April 24, we'll see.

James Charles' long-awaited show is almost here. 


His hunt for the ultimate beauty influencer is finally coming to life. "I am so excited to FINALLY announce my very own show, @instantinfluencer will be streaming on a @youtube screen near you for FREE starting April 24th," Charles posted with a fierce advertisement photo. "This project has been a dream come true and I cannot wait for you all to see all of the hard work that went into it... Blend, but don’t blend in."

And now the trailer has made its debut. Yes, it's pretty fierce.

"Hi Sisters! As you know, I've been working on something really, really big. Well, it's finally here... my own reality competition show! Instant Influencer premieres April 24th, for free HERE on my channel, with new episodes weekly. You DON’T want to miss it!" Charles said of the video that featured the six talented contestants and Anastasia Beverly Hills president, Norvina.


The reaction was exactly what you'd expect.

Charles fans are over the moon for the release, and it's coming at perfect timing. "I just watched the trailer for @jamescharles new show and lemme tell ya I AM SO EXCITED," a fan wrote. "It looks very intense and it gives me very Rupaul's Drag Race vibes. Can't wait to watch sister!"

Some fans even cried.

Hey, if they're happy tears, why not? "@jamescharles new show, Instant Influencer, looks literally amazing. The trailer honestly made me tear up a little, he’s come so far and he’s doing such HUGE things now. I knew you could do it bubs :,) Congratulations and I can’t wait to watch it!!!" someone wrote.

Could this really be a game-changer for the beauty industry?

Charles claimed that it would be months ago. Will he make good on his promise? "The instant influencer is going to change the makeup history forever and I’m 100% positive on that," someone tweeted. "The trailer was crazy good. The participants, amazing, the quality of the show, 100/10 and there’s already drama & tea? You don’t want to miss it."

According to Charles, it is.

"If y'all think the trailer is good... just wait until April 24th," he tweeted. 

I guess we'll see!