James Charles is continuing to feel the backlash of his drama with Tati Westbrook, and it's not looking pretty. As campaigns to boycott Charles' channels become more and more successful, his subscriber count is plummeting at record numbers.
In the past four days alone, the once most-followed beauty YouTuber has lost his crown, and the numbers continue to get worse. So as millions lob to click that unsubscribe button, many are anticipating that this will mark the end of the James Charles reign.
Check out how bad the damage is ahead, and what Charles may be doing to get them back.
This Tati Westbrook/James Charles tea just keeps getting hotter.
After not even a week into the aftermath of what may go down as the biggest beauty YouTuber feud ever, things are getting even worse for Charles, so much so that many are thinking that Charles' career is slowly coming to a close. And for good reason.
And it's looking like in the span of just 43 minutes, Tati Westbrook single-handedly ended her former close friend.
In a detailed video that spilled every last bit of tea, Westbrook revealed a slew of not-so-becoming things that Charles has done to her, her husband, and other beauty industry fixtures during the span of their relationship. The allegations, which included sexual harassment and an immense amount of trash-talk, has brought the video to a whopping 40 million views in just four days.
You can watch the subscribers drop by the second.
The website Social Blade, a Google Analytics-based site that tracks the followers and subscribers of some of the biggest social media influencers, has had skyrocketing traffic in the wake of the drama. It's there that you can watch Charles' follower count drop in real time with the occasional rise from time to time.
There are even live YouTube feeds dedicated to watching their respective numbers decrease and his increase.
That's right. YouTube channels are going live with comparisons of Westbrook's and Charles' subscriber counts. As expected, Westbrook's count continues to rise, putting her at almost 4 million subbies ahead of what she had before the video, and Charles' count is more than 3 million below what he had initially.
Looks like Charles might hit 10 million faster than Westbrook.
At the rate at which Charles is losing subscribers and Westbrook is gaining them, it's not unlikely that Charles will regress to 10 million subscribers before Westbrook hits that milestone. Wow, how the tables have turned.