James Charles Tiktok reactions
photo: YouTube/James Charles

This is usually the time of year when YouTubers are going all out, taking extravagance to new heights. But this year, in the midst of quarantine, things are a bit more tame. And that, we appreciate. So instead of some huge blowout holiday bash, or finding himself in some more influencer drama, he delved into TikTok to watch videos of himself. 

And while we're always amused by YouTuber craziness, we have to admit, this more laid-back end-of-year surprise is right up our alley. 

Happy holidays, everyone, from none other than James Charles himself. 

If there's one thing we can count on, it's him giving us all of the holiday content. This year is absolutely no different. 

As an end-of-year gift to everyone, he's offering up a video of himself reacting to videos ... of himself.

"HI SISTERS!" he wrote on YouTube. "To end off this year, I thought it would be fun to do one of my favorite series, Reacting to Tik Toks About Me. I love seeing the James Charles memes, makeup looks, edits, and more!" 

One of his fan's favorite moments is a TikTok from Kylie Jenner.

The family FaceTimed several of their friends and sat stoic looking at the camera. Of course, Charles was expectedly surprised. Jenner showcased all the moments with their celeb friends on her own TikTok.

It's really a genius marketing strategy. 

"James Charles doing a 'reacting to tiktok’s about me' video only to use it as a way to encourage people to post more content about him, as a means to get featured in his next video. His mind," someone tweeted. 

We agree. 

We gotta give it to you, James...

photo: Giphy

If there was any way to get more people to talk about you, the unproblematic way, this is it. No shame in your game!