Jeffree Star Cosmetics is known for its bright, daring eye shadow palettes, and the brand's newest launch is no exception. The Blood Lust palette, Star's newest offering, is a big one: It's 18 pans of his signature, heavily-pigmented formula, and it is all about living your most royal life. Let's take a look at the palette and the rest of the Blood Lust collection.

Make way for the Queen!

She's beauty, she's grace, she's the Blood Lust palette! With a color story that revolves around royal purples, this palette is for every member of the monarchy (yes, even Meghan Markle, who is forever a queen in our eyes). It also includes transition shades in gray and light pink, along with a vivacious pop of cherry red.

The reveallllll video is everythingggg.

As you can see, the palette is hexagonally-shaped and covered in VELVET. Yes, talk about supreme luxury for this queen. It opens via a gold-tone ball clasp, which is so precious I can't even, and will retail for $54. Is it weird that I kind of just want to pay $54 for the velvet box?

Oh yes, there's more. There's so much more.

While the Blood Lust palette may be the crown jewel of the Blood Lust collection, let's not forget the supporting cast. Jeffree Star Cosmetics is also adding to the Extreme Frost fam, with Choking on Ice, a blinding purple-and-white-toned highlighter. It will retail for $50. Get your Olaf looks on!

We'll never be royals, but we can have this lip gloss!

The Blood Lust collection also features five new lip glosses. As you can see, they range from glittery lavender to a vampy dark plum for serious Maleficent vibes. Each gloss will retail for $18, and excuse me while I order all of them.

There's liquid lippies, too!

If gloss isn't your thing, the Blood Lust collection will also include eight new ladies-in-waiting, in the form of Star's velour liquid lipstick formula. Two shades are brand-new and exclusive to this kit — and the mini lipsticks won't be sold individually. You can snag this kit for $52.

Launch deets are below.

Will the Blood Lust palette sell out quicker than the Conspiracy palette? Maybe, but it's safe to assume that it will go quicker than the Queen of Hearts can say, "Off with his head!" so here's what you need to know. "The entire collection will be launching FEB. 21ST @ 10AM PST / 1PM EST," wrote Star on Instagram, so queens, set your alarms.