His video statement, tellingly titled "DEAR KAT VON D: IT’S EASIER TO TELL THE TRUTH," is a true magnum opus, clocking in at 23 minutes.
You can watch it here if you have the time — I'll also pop it in at the end of this post.
"At first," Jeffree says, "it was really shocking to see someone I’ve known for 10 years do something so aggressive. It really saddened me because there were so many things in that video that were not true."
"You are not some random friend of mine, you are a celebrity. You have paparazzi after you. You are a big name, and for you to use such a huge platform to say things that are not true, is so disheartening and so vicious."
Jeffree explains, "When I was developing my line I reached out to Kat and said, 'Hey, do you know anyone who could help me with artwork.'”
He also says that he put every cent of his life savings into producing his first three liquid lip shades, so there was a lot on the line.
"[BJ] did start an idea, but he did not design my entire packaging," says Jeffree. "At the time, I wanted him to design my entire packaging for my liquid lip," which did not end up happening. Star says that BJ started to design a logo for his brand, but that's as far as it went.
"The screenshot that Kat held up, that’s like 20 logos that he had quickly sketched up."
Here's that screenshot for reference.
Here's where the issue began: After seeing those preliminary logo sketches and (presumably) receiving a pricing estimate, Jeffree realized that he couldn't afford BJ's services.
"My graphic guy did the logo for me — it’s a star. I said I was very inspired by the classic designers like Gucci, Louis, and Chanel. So he did a mirrored J, put it in there."
"Does it look similar?" says Jeffree, of his now-infamous star logo. "A hundred percent, it does. But did I steal the logo? A hundred percent, I did NOT."
"At the time, I didn’t know what I was doing," he says. "I definitely learned my lesson. If ANYONE out there is doing business with someone, make sure you have a contract or an agreement before you start working on ideas. Because this is how things turn ugly.File this under: Nobody likes lawyers, until you need a lawyer.
Jeffree also accuses Kat of trying to sabotage his career — by bad-mouthing him within the beauty industry, including telling the president of Too Faced Cosmetics that he was stealing ideas from Kat Von D Cosmetics.
This is a really serious thing. The beauty world is incredibly small — we all know one another — and stories like this can be REALLY damaging. Kat is, as Jeffree has pointed out, a big name. She's collaborating with Too Faced, and it's common knowledge that Kat and Jeffree's brands share a lab.
Accusing someone of stealing ideas or product samples is a BIG DEAL. Like, life-ruiningly big. This is context you need for what comes next.
"Two weeks prior, I was at an event hosted by Too Faced," Jeffree says. "That is a huge makeup brand [...] I think their owner is amazing, and their products are top notch. So someone very high up at Too Faced told me some strange things."
"Kat told the owner of Too Faced, Jared, that I tried to steal an idea from her from the lab that we both use," says Star. "I felt like somebody had slapped me across my face."
"So when she texted me out of nowhere, talking about something she knew nothing about, I was like, Is she for real? After that, my emotions were really messed up. Kat, I have never judged your character online. I have never said one bad thing about you, and I don’t plan to now. I am just really hurt that you are telling people that I stole from you, and that I stole from BJ. I think that’s the main issue here."
He also calls out his former friend for acting like she "invented" him — even though he was one of the first social media influencers.
His entire video is very long, and it covers a lot of ground — including drug use allegations and a vegan controversy that I didn't even know what happening. You can watch the entire thing right here.
But even though all of this has been really traumatic, Jeffree ends on a positive note.
And this is where we are now. Hopefully, now that both sides have had their say, this entire saga has been resolved.
Are you taking a side here? Where do YOU think the truth lies?