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And the apology from the owner herself was really no better.

"My name is Chichi Eburu, Founder of Juvia’s Place. I am originally from Nigeria, but I’m based in the United States with my family. I’d like to start off by thanking our beautiful customers who have supported us throughout the very long and difficult years. I’m honestly a very private person but I wanted to speak out and address some of the issues that have come up. 

The first issue we’d like to address is the Jeffree Star review. We are always excited when customers and bloggers organically love our products. Jeffree tweeted that he was going to do a review and we were excited. He then filmed and reviewed the product. Out of excitement, like we do for our other supporters, we reposted him and thanked him, but soon realized a portion of our followers weren’t happy about it. Jeffree Star was not paid an outright fee nor given commission. As a person of color, and an immigrant I, understand the brutality and struggles faced by our kind, and for those reasons I do not support any racist remarks and ill treatment in both actions and words made towards people of color, particularly black women. We understand there are disagreements, but everyone deserves mutual respect and love as we are all fighting our unique battles and challenges daily. We apologize to our customers. We can only ask that you give us the opportunity to make this right. 

Secondly, we absolutely love to work with influencers of all races, especially black women, as this brand was created as an expression and celebration of the Black Diaspora. I personally believe in the economic empowerment of women of color that are normally marginalized in corporate America, so at Juvia’s Place, our very small team is made of up of all women of color ranging from different ethnicities. 

Also, for the record, our foundation launch was our very first full scale campaign; and for our first full campaign, we wanted to make sure we included the very people for whom Juvia’s Place was created. We have not and would not ever ignore our black influencers. We hope to continue to grow, and continue to pay black creators who work with us, but we can’t do so without your support. Thank you."

And while we can argue about Juvia's Place's intentions all day, it's unfortunate that this has happened with a brand that many believed truly had women of color at front of mind. But hey, another day, another disappointment from a makeup brand.