juvias place palettes
photo: @juviasplace / Instagram

Rejoice, everyone! Juvia's Place, the Internet's favorite indie makeup brand, which also happens to be the fastest growing black-owned cosmetics brand, is coming to Ulta very soon. Makeup addicts everywhere are losing their minds — and we totally understand why.

Both Ulta and Juvia's Place took to social media to announce the news Tuesday afternoon. 

Understandably, fans responded to the news with nothing but excitement!

ulta juvia's place comments
photo: @ultabeauty / Instagram

According to the Twitter announcement, ALL Juvia's Place products will be available at Ulta — not just a select few like other brands.

It will be available to shop online at Ulta.com on July 22nd, and in 500 Ulta stores by September. That is SO SOON.

And considering how popular this cult favorite is, it will inevitably sell out super fast. You may want to prepare yourself now.

For those who don't know, Juvia's Place is the breakout beauty brand by Chichi Eburu. Originally from West Africa, her products were designed to look vibrant and bold on every skin tone. And they definitely live up to that promise.

A post shared by Juvia's Place (@juviasplace) on

Beauty bloggers have referred to Juvia's Place palettes as the "world's most pigmented eyeshadows."

But the brand isn't praised just for their bright, impactful colors.

A post shared by Juvia's Place (@juviasplace) on

Chichi Eburu's palettes are also incredibly affordable. Most range from $20 - $30!

The world's most pigmented shadows will no longer be beauty's best-kept secret. But that's totally OK. Now all Ulta shoppers will learn about the remarkable brand that is Juvia's Place.

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And that's definitely worth celebrating!

This is just the latest brand to be added to Ulta shelves in the past few months. Recently, the beauty giant brought Colourpop, Beautyblender, and more to their customers. 

We just can't wait to see what other surprises are in store for Fall 2018!