Let's face it: Finding K-beauty makeup that's suitable for deeper skin tones can be a struggle; trust me, I know. The search to find a blush that was packed with all the benefits of Korean skin care yet didn't leave an ashy finish was anything but a walk in the park, but I finally did it.
Kaja, a new brand inspired by all things K-beauty, is completely changing the game — and makes applying blush a hell of a lot more fun.
When K-beauty brand Kaja unveiled its first collection, available at Sephora as of today, the color range and shade representation were noticeably more inclusive than many other brands.
The most notable release is its heart-shaped blush stamp, which might look slightly childish at first glance, but is actually pretty genius.
We're totally feeling like kids again.
The sponge applicator makes trying the heart blush Instagram craze easy, but it's just as pretty when blended out.