I can still remember the first Kat Von D Beauty product I ever tried. It was that infamous tattoo liner with its defined tip, blacker-than-black color payoff, and seamless glide. I'd never experienced an eyeliner so easy to apply. Suddenly, it became a staple of my everyday makeup routine. I'm pretty sure my experience is exactly what its founder Kat Von D imagined when she created the brand, and while her genius has been appreciated, it appears that that is coming to an end.
Today, she announced that she will no longer be a part of Kat Von D Beauty, but lovers of the brand have no reason to fear.