Apparently, a few curious beauty lovers cracked open tubes of their Kat Von D Tattoo Eyeliner ($20, Sephora) and discovered that the cartridge is the same length as the one inside of the mini versions available at Sephora for $10 a piece. If the allegations were true, this would mean that the goth makeup queen has been charging shoppers twice the amount for the same amount they get in a mini.
Sigh. You can always count on curious beauty fans to catch a minor detail that sparks a major controversy.
Despite the negative talk online, there are a few Kat Von D fans who think there is a reasonable explanation for the similar-sized eyeliner cartridges.
"The packages display different weights. The regular size eyeliner is 0.55 mL and the travel-size is 0.2 mL," one Reddit user shared.
"They probably use some of the same pieces to save on production costs, but just fill the tubes with different amounts of liquid. The product would not be on the shelves if they were lying about how many mL of product you're paying for."
Kat Von D actually confirmed this supportive fan's theory in a post on her personal Instagram page.
"Before people start losing their minds over a recent post attacking our beloved Tattoo Liner, please read," she started her note.
"The cartridges in both full-size liners and mini liners are the same — it’s the amount of product inside each cartridge that is different," the beauty mogul wrote. "So, for example, the product fill on our full-size Tattoo Liner is 0.55 ml, while the product fill for the mini is 0.2 ml - that's over DOUBLE the amount of product!"
Here's an exclusive image of beauty lovers who have been snatched back into the Kat Von D coven after dancing on the edge of doubt.
Kat Von D's explanation and display of another brand's eyeliner packaging seems pretty solid. May the entire beauty community take this as a lesson on how not to fall for fake news. There's nothing wrong with enjoying a good taste of tea every now and then, but we can't run with every photo and salacious post we read on the internet.