Once upon a time in 2008 — back when she was a tattoo artist/reality TV star, and he was a MySpace famous performer — Kat Von D and Jeffree Star were friends.

kat von D jeffree star
photo: Tumblr / Jeffree Star

Now, Kat is at the helm of a seriously major makeup empire, and Jeffree is a YouTube/indie lipstick darling best known for calling out Kylie's sub-par lip glosses.

They were *so* close that Kat named one of her first Everlasting Liquid Lipsticks after him — the melon-pink "Jeffree" color was, for a lot of people, the way they heard about Star.

jeffree star liquid lipstick
photo: Temptalia

But that's all over now. This morning, Kat posted this photo to her personal Instagram, along with an explanation of why she's no longer friends with Jeffree — to the point that she's even discontinuing the shade she named after him.

A photo posted by Kat Von D (@thekatvond) on

Shade note: How much do you love the fact that she used a picture of him with his old nose?

Here is her statement in full:

After years of making excuses for, and rationalizing Jeffree's inappropriate behavior (including, promoting drug use, racism, and bullying) I can no longer hold my tongue after recent events. I know that over the years, many of you were introduced to Jeffree through me, and regardless if you chose to continue to follow him or not, I just would like to disassociate myself from him and his brand from this point on. I plan on posting a video explanation as to why I felt compelled to make such a statement. But for the time being, I simply want to apologize to anybody and everybody who has ever had to deal with any of his negativity. And yes, with a heavy heart, I will be pulling the shade "Jeffree" from my collection. Sending extra love to everyone out there.

To which Jeffree responded...

A photo posted by Jeffree Star (@jeffreestar) on

And it didn't end there: Kat then went to Twitter to accuse Jeffree of being extra-shady and stealing artwork.

Some people have been asking "Why is this happening now? Wouldn't Kat have known about his controversial behavior for a long-ass time?" and I suspect business is the answer.

Kat's cosmetics brand is no longer small potatoes — it's expanding worldwide, with a recent high-profile launch in Singapore. It makes sense that Von D no longer wants to be associated with people who could, theoretically, damage her brand.

Whereas Jeffree has implied that Kat is ~JUST JEALOUS~ of his indie makeup empire.

I guess we'll just have to wait for Kat's video to find out all the dirt.

A photo posted by Kat Von D (@thekatvond) on

*sips tea*