kat von d jeffree star video

Kat Von D, preparing to spill some tea.

photo: Kat Von D / YouTube

This morning, the beauty world was rocked with the kind of drama usually reserved for soap operas. Kat Von D PUBLICLY called out Jeffree Star, YouTube beauty vlogger and indie makeup king, for his bullying-jerk history — effectively ending their longterm friendship and working relationship.

And now, mere hours later, the story has another complicated chapter: Kat has posted a 14-minute video to YouTube, where she spills the fucking tea about Jeffree, his history of bullying, and his allegedly shady business practices.

Here's Kat's full video statement:

And here are the highlights.

First she calls out his flashy image, defined by luxury handbags, houses, and cars.

kat von d jeffree star
photo: Kat Von D / Instagram / Wayback Machine
"The way Jeffree chooses to live his life and treat other people is not something I personally agree with," she says in the video. "I think that trying to promote this lifestyle that your value is determined by the brand of purse you wear, or how big your house is, or how many cars you drive. That’s something that I don’t want to be in the same sentence with."

Then she claims he wouldn't even have a makeup brand were it not for her.

A photo posted by Kat Von D (@thekatvond) on

Kat has seen a lot of this behavior close up — she and Jeffree have been friends since the days of MySpace. 

"Back when Jeffree was not doing anything, career-wise, and he was hanging out in my living room, and was complaining ... about some other brand that was doing really well at the time, and I told him, 'Man, hey, why don’t YOU have your own makeup line?'"

Kat says that she even went so far as to hook him up with a cosmetics production factory, one of the HARDEST parts of starting an indie beauty brand.

It was the same factory that produced Kat's Everlasting Liquid Lipsticks, and "a lot" of her eye shadows at the time.

"Judy was the name of the lady, the head honcho over there," says Von D. "And I basically got Jeffree a meeting to see if he could start his own makeup line. Judy told me, after meeting with Jeffree, the only reason he even got that meeting was because I vouched for him."

"There have been more times where I’ve vouched for Jeffree in the hopes that he would do the right thing," she says. "And in some cases it hasn’t really worked out that way."

The reason, Kat says, that she supported Jeffree for so long — even when she saw his difficult side — is that she always felt he gave his followers "this sense of belonging in a world where people tend to reject things that are so different."

kat von d jeffree star
photo: Reuters
"I always romanticize this aspect of Jeffree," she says. "I don’t necessarily think that’s the case anymore. The Jeffree that he is NOW is like this monster. This big, attention-seeking, fame desiring, money-driven monster that I want no part in. Honestly, Jeffree, if it wasn’t for me, you wouldn’t be where you are now, as far as your makeup line goes."

She goes off on his business practices, beginning with the way he bullies smaller brands.

"I remember seeing him go off on this rant, really commanding his followers to start attacking this other, smaller brand that made lip glosses because of a human error in labelling. They had accidentally labelled something [with] carmine, and the brand said it was vegan."

"I remember thinking, wait, you’re not even fucking vegan. I mean, I know you like to put that word on your packaging and bring in the vegan bucks, but you totally eat animal products, and not only that, you promote tonnes of [...] the biggest lines that actually test on animals. So why would you sit there and bully a brand that shouldn’t even be on your radar?"

She also addresses the hostile way that Star treats his rival bloggers, and even occasionally his fans.

"The online bullying thing, you can go ahead and pick on all these other people that might be intimidated and won’t say anything back, but Jeffree, I’m not scared of you. If somebody was picking on you the way you pick on people, I would stand up for you too."

And if you think *that's* all pretty bad, get ready: Kat also claims that Jeffree stole his business logo from a friend of hers, who designed it for him.

A photo posted by @bjbetts on

This — and (allegedly) the JS logo — is the work of BJ Betts, legendary tattoo artist, and friend of Kat's.

"When I was helping [Jeffree] out with the creative process of starting his whole makeup line ... I said, 'Hey, I’m not gonna draw your artwork for your makeup line, but I have a guy who is really great and I’ve used him for tons of projects. His name’s BJ Betts.'"

Now we enter a legally tricky realm, so let me make it clear that I am DIRECTLY quoting Kat here: "What happened is I introduced Jeffree to BJ, and BJ drew up his logos, and then Jeffree went forward with them, then never, NEVER paid BJ."

Kat says, "As an artist, we work super hard at creating something, and it really sucks when somebody just steals that and exploits that, and doesn’t give you any credit — let alone payment."

As a writer who has been told MANY TIMES by brands and publications that I should work "for exposure," this speaks to me. Creative work is still work.

Kat then shows us the damn receipts in the form of the original sketches that BJ *ALLEGEDLY* did for Jeffree's line.

Hmm, let's take a closer look at that one in the middle...

Looks pretty familiar! Allegedly!

Kat then reads what BJ says about the entire sorry situation.

“Jeffree stressed that he wanted to have a Gucci or Chanel feel, so I told him that we could flip the S and possibly also mirror the J. I circled the bottom part [of the star] to show him what I meant, and so that’s what he did. He didn’t need me anymore after that, he had the artwork already.”

And that’s when he refused to pay him.

According to Kat, this was the last goddamned straw.

"The minute that I found out about that, which was this last Saturday [July 16] I texted Jeffree, and said 'Hey Jeffree, can you explain to me why you haven’t paid BJ?' and he basically told me to fuck off, or to go fuck myself, and then blocked my number ... blocks me on Twitter, he blocks me on Instagram."

Kat's quick to mention that NONE of this means that Jeffree is irredeemably bad as a person — just that he needs a serious reality check.

"That’s not to say he doesn’t have the opportunity to change, I think that everybody does," she says. "I mean, I’m a good example of that I think. I didn’t have my shit together as much as I have now, but that takes time and practice."

"If anything we can just send positive vibes his way," she says. "And hope that he can make some changes in his life that he’s not just continually hurting people around him."

A photo posted by Kat Von D (@thekatvond) on

"I do send Jeffree a lot of love, I hope that one day he can figure it out and I’ll be here if ever he wants to make amends with me... but definitely not holding my breath on that one."

On Twitter, Jeffree has said...

And this is his only media statement so far:

"I will be recording my own video with the truth," he told POPSUGAR. "I will not be responding to any media outlets so you can all feed off of negativity and make money off of our pain and miss truths. I understand you're just doing your job, so it's nothing against you but I want no part in this circus. What you should be doing [is] hosting a news article on how she dated a neo Nazi and supported his feelings... but I guess everyone's forgotten about that. Have a good day."