This morning, the beauty world was rocked with the kind of drama usually reserved for soap operas. Kat Von D PUBLICLY called out Jeffree Star, YouTube beauty vlogger and indie makeup king, for his bullying-jerk history — effectively ending their longterm friendship and working relationship.
And now, mere hours later, the story has another complicated chapter: Kat has posted a 14-minute video to YouTube, where she spills the fucking tea about Jeffree, his history of bullying, and his allegedly shady business practices.
Here's Kat's full video statement:
And here are the highlights.
First she calls out his flashy image, defined by luxury handbags, houses, and cars.
Kat says that she even went so far as to hook him up with a cosmetics production factory, one of the HARDEST parts of starting an indie beauty brand.
It was the same factory that produced Kat's Everlasting Liquid Lipsticks, and "a lot" of her eye shadows at the time.
"Judy was the name of the lady, the head honcho over there," says Von D. "And I basically got Jeffree a meeting to see if he could start his own makeup line. Judy told me, after meeting with Jeffree, the only reason he even got that meeting was because I vouched for him."
"There have been more times where I’ve vouched for Jeffree in the hopes that he would do the right thing," she says. "And in some cases it hasn’t really worked out that way."
The reason, Kat says, that she supported Jeffree for so long — even when she saw his difficult side — is that she always felt he gave his followers "this sense of belonging in a world where people tend to reject things that are so different."
She goes off on his business practices, beginning with the way he bullies smaller brands.
"I remember thinking, wait, you’re not even fucking vegan. I mean, I know you like to put that word on your packaging and bring in the vegan bucks, but you totally eat animal products, and not only that, you promote tonnes of [...] the biggest lines that actually test on animals. So why would you sit there and bully a brand that shouldn’t even be on your radar?"
She also addresses the hostile way that Star treats his rival bloggers, and even occasionally his fans.
Kat then shows us the damn receipts in the form of the original sketches that BJ *ALLEGEDLY* did for Jeffree's line.
Hmm, let's take a closer look at that one in the middle...
Looks pretty familiar! Allegedly!
Kat then reads what BJ says about the entire sorry situation.
“Jeffree stressed that he wanted to have a Gucci or Chanel feel, so I told him that we could flip the S and possibly also mirror the J. I circled the bottom part [of the star] to show him what I meant, and so that’s what he did. He didn’t need me anymore after that, he had the artwork already.”
And that’s when he refused to pay him.
According to Kat, this was the last goddamned straw.
"The minute that I found out about that, which was this last Saturday [July 16] I texted Jeffree, and said 'Hey Jeffree, can you explain to me why you haven’t paid BJ?' and he basically told me to fuck off, or to go fuck myself, and then blocked my number ... blocks me on Twitter, he blocks me on Instagram."