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Instagram user punksnotpretty pointed all of this out — many agree with her, but others think it's a reach.

"You both took something from the truly mentally ill @katvondbeauty @greenday. Why would you take this imagery and not donate the proceeds to mental health research? ESP [sic] when you BOTH have been to rehab," she wrote.

"Mental illness is at a [sic] all time high and you both are using it for a fashion statement & [sic] and to sell a fucking eyeliner! You took from my community — you took something sacred, and then used it to sell a eyeliner called #basketcase!!! Basketcase is another word for insanity!!!

"The proceeds for this should have been given to mental illness research — period! I hope other people speak out against this! Because it’s the meanest thing you can do to people that were mentally ill. I’m really disappointed in you Kat."

The eyeliner and campaign, some say, were supposed to be about punk music and culture, not mental illness.

And Sid and Nancy are legends for reasons far beyond their mental illness — some give Von D and Armstrong credit for realizing that.

"I can see how it might offend you," one user wrote. "I struggle with mental illness, too — but I don't think they were trying to appropriate mental illness. I think it's just an iconic punk image to go along with selling a product that is marketed towards capturing the essence of punk makeup. Billy Joe struggles with mental illness, too, and that's why Green Day's most popular album is called Basket Case. By saying that recreating an iconic image of two people who happened to have mental illnesses is monetizing mental illness is basically the same as saying that all these people were was a mental illness, instead of an iconic duo of punk style and music."

Plus, the liner itself is named for the Green Day song "Basket Case," which Armstrong wrote to cope with his own mental illness.

Green Day fans everywhere would argue the tongue-in-cheek song was crucial to their understanding of their own mental health.

Von D hasn't responded to the critique — but she has liked the post, as has the offical Sex Pistols account.

Did Von D intentionally capitalize on mental illness? Maybe not, but that doesn't make this conversation any less necessary.

Mental health is a complex subject, and it's best managed when discussed with trusted loved ones and experts. To learn more, or talk with a trained professional, visit MentalHealth.gov.