She's the master of low-key sneak peeks — and now Kat Von D has taken it to a whole new level. The Goth Queen of our hearts has announced a brand new lip color... and we've got ALL the details.

Let's kick it back to last week, when Kat wore this all-red outfit to the Farm Sanctuary gala.

This is a VERY Von D 2016 look — slightly messy, Old Hollywood-inspired hair, bold lips, completely co-ordinated red outfit.

But there's something unique about this look. Something we've never seen before.

Turns out that Kat used this gala to debut a brand new lipstick!

"That neon-persimmon red lipstick I'm wearing is a new Everlasting Liquid Lipstick shade I named Malice!" she shared via Instagram.

The color was inspired by — and named after — noted Goth Queen (and animal-lover) Alice "Malice" McMunn.

Anyone else getting major Siouxie Sioux vibes here? Just me? K.

Looking back at Kat's Instagram, I have to wonder — is Malice the mysterious neon-red lipstick she's been rocking in her all selfies lately?

I assumed it was Santa Sangre, but MAYBE I HAD IT ALL WRONG.

And could *this* be the reason for her "Handmaiden's Tale"-style wardrobe transformation?

Could have been hyping us up for Malice's release THIS ENTIRE TIME?

I am HERE for a neon-persimmon colored lipstick!

And it's a given that the formula will be beyond perfect — Kat's Everlasting Liquid Lipsticks are some of my favorites in the category. So comfortable! So long-wearing! So amazing!

As for when Malice will be released — all we know is that it's "coming soon."

The shade will be vegan, cruelty-free, AND retail for $20. Beauty-lovers, start your engines.