She's the master of low-key sneak peeks — and now Kat Von D has taken it to a whole new level. The Goth Queen of our hearts has announced a brand new lip color... and we've got ALL the details.
Let's kick it back to last week, when Kat wore this all-red outfit to the Farm Sanctuary gala.
This is a VERY Von D 2016 look — slightly messy, Old Hollywood-inspired hair, bold lips, completely co-ordinated red outfit.
But there's something unique about this look. Something we've never seen before.
Turns out that Kat used this gala to debut a brand new lipstick!
The color was inspired by — and named after — noted Goth Queen (and animal-lover) Alice "Malice" McMunn.
Anyone else getting major Siouxie Sioux vibes here? Just me? K.
Looking back at Kat's Instagram, I have to wonder — is Malice the mysterious neon-red lipstick she's been rocking in her all selfies lately?
I assumed it was Santa Sangre, but MAYBE I HAD IT ALL WRONG.
I am HERE for a neon-persimmon colored lipstick!
And it's a given that the formula will be beyond perfect — Kat's Everlasting Liquid Lipsticks are some of my favorites in the category. So comfortable! So long-wearing! So amazing!
As for when Malice will be released — all we know is that it's "coming soon."
The shade will be vegan, cruelty-free, AND retail for $20. Beauty-lovers, start your engines.