
Gather around, beauty junkies. Drama is about to ensue.
And it's not just any drama — it's Kat Von D drama. So you KNOW the tea is about to be hot.
This is Kat Von D Beauty's bestselling Shade + Light Eye Contour palette.

And THIS is the Makeup Revolution Ultra Eye Contour Light & Shade palette.

They're, uh, very similar.
So much so, that the only key difference between the two is their respective price points. Kat Von D's Shade + Light goes for $48 at Sephora, while Makeup Revolution's Light & Shade is a $15 Ulta exclusive.
Kat noticed the striking resemblance, and she was NOT happy about it.

She posted this side-by-side comparison on Instagram with the caption
"Hey @makeuprevolution — I don't remember the tails being this heavy when I first got this coat. #cheapass #bootleg #comeupwithyourownshit #lazyfucks #morelikemakeupripoff"Oof.
She even went so far as to write the brand a nice little note on Twitter, to which Makeup Revolution has not yet responded.
@pavpav_t hey @MakeupRVLTN... you suck. ????
— Kat Von D (@thekatvond) March 20, 2017
But while it's clear that Kat's brand got duped — as in duplicated — her fans and customers want her to calm the hell down.
Kat Von D should take a leaf out of Charlotte Tilbury's book that when you see a dupe just smile and move on..
— Georgie Aldous (@georgiealdous) March 20, 2017
And while many quickly rushed to defend her work and validate her feelings of frustration over cheaper duplicates...
I get kat von d has pricey make up but she puts a lot of time and effort into her designs and formula... don't come for her /:
— sssniper sam (@thesamvond) March 20, 2017
Most pointed out that Kat's products aren't affordable for everyone, hence the need for inexpensive knockoffs in the first place.
If @thekatvond is so pissed off about it, she should start making more affordable products that cater to every budget instead of whinging.
— REBEKKA ???? (@rebekkablogs) March 20, 2017
After all, Makeup Revolution is a brand known for making affordable versions of high-end makeup.
why is Kat Von D mad, makeup revolution have made dupes for every naked palette, Lorac pro palettes, you ain't that special sweetie
— rae✧ (@ridleyrivas) March 20, 2017
Plus, Shade + Light is a neutral-toned eye shadow palette — Kat didn't exactly invent that concept.
i love kat von d and her make up but is she really acting like she's the first person to create a palette made up of 9 shades of brown lol
— SARAH (@hollowcrown) March 20, 2017
Her followers didn't think social media was the most professional place to express this grievance, either.
I understand why Kat Von D is mad but she's attacking and insulting the brand. Could've gone about this a better way. pic.twitter.com/EYfqCEj8Ri
— cÌaÌiÌtÌlÌiÌnÌ (@caitlinweave) March 20, 2017
Ironically, by bringing this up at all, Kat introduced a cheap alternative to all of her fans that many are going to take advantage of.
Makeup revolution stealing Kat Von D palette ideas so we can afford to serve looks pic.twitter.com/ExnZIpiAMf
— m???? (@clearlymolly) March 20, 2017
And accidentally created the beauty meme of the century in the process.
Kat Von D: Hey @makeuprevolution -
— laur (@l_aurentaylor) March 20, 2017
Me: I don't remember the tails being this heavy when I first got this coat. pic.twitter.com/hyIWyDehop
Seriously, this is the new "you vs. the man she told you not to worry about."
When your friend lets you copy the assignment but you change it a bit so the teacher doesn't notice @thekatvond @MakeupRVLTN pic.twitter.com/TG1ZuKZZJ2
— Pavlina (@pavpav_t) March 20, 2017
So, what do you think? Everyday dupe or artistic theft?

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