As you probably already know, Kim Kardashian has been teasing her new fragrance for months now. Its launch is just around the corner — and although we knew this was coming, it's still completely unexpected for one reason.
If you've been obsessively refreshing KKW Beauty's Instagram in anticipation of Kim's upcoming fragrance, don't bother.
Because all its photos and details are on a new account, @KKWFragrance.
Which means that yes, Kim Kardashian is now the creator of TWO (soon-to-be) bestselling beauty brands.
Its unknown whether or not the fragrance brand is owned by Seed Beauty, the same brand that owns and produces KKW Beauty and Kylie Cosmetics.
The first crystal-inspired scent from the line drops Nov 15 on its very own website.
Visit KKW Fragrance to sign up for updates.
And because this is Kim we're talking about, you know that shit's going to sell out in minutes flat.
Honestly, what can't she do?