Oh my god, it's finally happened: Kim Kardashian, patron saint of the so-sharp-I-could-cut-myself-on-it major makeup look, is officially "over" contouring.
I know, I can't even write that without feeling a tremendous disturbance in the beauty force — as if a million Anastasia contour palettes cried out in terror, and were silenced.
Speaking at a panel at the Vogue Festival in London on Saturday, Kim told the world she's moving away from her signature Kardashian Kontoured look.
She told Charlotte Tilbury and Fiona Golfar (and a packed auditorium full of fans, natch) that she's DONE with the elaborate makeup look that she helped popularize. "I think right now it's more about nontouring, like real skin with less make-up on it," she said. "I'm trying to wear less... and my husband loves me without make-up."
Replacing Kontour? Highlighter, and lots of it. "I'm really into strobing now," Kim added. "So just highlighting the skin without using bronzer."
KiKi has been all about strobing for a minute now — she posted a full tutorial with makeup master Mario Dedivanovak earlier this year.
And you'd better get REALLY into 'nontouring.'
Commit this trend to memory. 'Nontouring' is kind of a cross between no-makeup makeup and strobing — it's subtle, shimmery highlight meant to mimic the look of perfect, dewy skin. It's been a bit of buzzword for a few months now, but if Kim is talking about it, it's about to blow up.
But don't worry: Kim's "minimal" makeup routine still involves about a million products.
In her "small" makeup case, Kiki has "an eyelash curler, a mini Charlotte Tilbury lipstick in the perfect nude that she created for me, mascara — Charlotte's Legendary Lashes is my favourite — my Joe Blasco foundation, a little MAC kabuki brush, a gold eye pencil by Kardashian Beauty, a small pot of powder, blush and my Smashbox bronzer," she said.
And yes, this is a lot of products — but it's still a far cry from the $1,600, four-hour blendstravaganza that was her former makeup routine.
So if Kim genuinely is stepping away from the contouring trend she helped make famous, what's going to happen? Will the look die out? Will fans who idolize her epic beauty game step away from her?
There's no way to know. But I'm stocking up on cream highlighters, just in case.