Well, it finally happened. Kim Kardashian launched KKW Beauty yesterday. And, of course, it was a massive success.
No, like, MASSIVE.
Kim Kardashian's contour kits sold out in less than five short minutes.
We were online, waiting for the kits to drop. By 12:03 EST, we saw firsthand that all the shades except for dark were sold out.
According to a report from WWD, KKW Beauty stocked 300,000 kits — as much inventory as was on hand for the KKW x Kylie Cosmetics' launch. But this sold out four times faster.
That's the power of Kimmy.
And, at $48 a piece, all of those contour kits add up to — wait for it — $14.4 million.
That number surpasses the profits made from the KKW X Kylie collaboration by about one million dollars, according to WWD.
Which means, yes, Kim Kardashian made $14 million in under five minutes. Holy shit.
Basically, Kim has more selling power than some multi-million, international corporations.
Who else but Queen Kim?
No one, that's who.
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