Well, it finally happened. Kim Kardashian launched KKW Beauty yesterday. And, of course, it was a massive success. 

No, like, MASSIVE.

Kim Kardashian's contour kits sold out in less than five short minutes.

We were online, waiting for the kits to drop. By 12:03 EST, we saw firsthand that all the shades except for dark were sold out.

According to a report from WWD, KKW Beauty stocked 300,000 kits — as much inventory as was on hand for the KKW x Kylie Cosmetics' launch. But this sold out four times faster.

That's the power of Kimmy.

And, at $48 a piece, all of those contour kits add up to — wait for it — $14.4 million.

That number surpasses the profits made from the KKW X Kylie collaboration by about one million dollars, according to WWD.

Which means, yes, Kim Kardashian made $14 million in under five minutes. Holy shit.

Basically, Kim has more selling power than some multi-million, international corporations.

Who else but Queen Kim?

photo: Giphy

No one, that's who.

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