Kim Kardashian is out to get our bodies looking flawless this summer!
Of course, it's important that we embrace our skin and body imperfections. Still, that doesn't mean we're opposed to trying out products that can make them less noticeable depending on our moods.
That's why we were all ears when Kim Kardashian and KKW Beauty announced that a body coverage formula is on its way to the masses. Even better, Kardashian will launch it with other new body-focused products that will have us all radiating under the summer sun.
The product is extra-special given Kardashian's struggles with psoriasis.
Kardashian has been very open about her experience with the skin condition that results in flaking, inflammation, and patches on the skin. She's been an advocate for those living with psoriasis and is unafraid of posting her flare-ups on social media. With not many brands providing body-specific makeup products, it's a genius and very on-brand move for Kardashian to make this a KKW Beauty staple. We see you, Mrs. West!