Huda Beauty is dropping a new Bronze Sands highlighter palette ($42, Sephora), and beauty influencer Kristen Leanne is NOT happy about it — for a very privileged reason.
The Bronze Sands palette ($45, Sephora) was created by Huda Beauty at the request of darker skinned fans.
"After such an amazing response to our Pink Sands and Golden Sands 3D Highlighter palettes last year, we had tons of requests for another edition with deeper shades that would give the most insane highlight on tanned and richer skin tones," the brand shared in an online statement.
Huda Beauty also already put out THREE other palettes that suit people with lighter skin. Per usual, dark-skinned people had to wait.
Kristen Leanne didn't post any tweets in protest of the first few highlighter palettes working better for lighter skin tones.
It is also interesting to see Huda Beauty be criticized after it's already been in hot water for leaving Black women out and portraying us negatively. When the brand makes better moves, *that* is when a white YouTuber takes the opportunity to chastise those inclusive products.
Bad decision. Terrible timing.
Now that there is ONE palette made to suit darker people best, Kristen Leanne is throwing Twitter Tantrums.
If I had a dollar for every time I fell in love with and then had to pass on a too-light palette, I could pay off my student loans and afford an abroad trip to celebrate it.
Meanwhile, a sea of products Kristen Leanne could probably buy without even swatching are sitting in Sephora right now. What luxury.
Because the norm in the beauty industry has been to over-serve paler people and underserve dark-skinned people if they get served it all — people like Kristen Leanne expect to be included even in the moments and products meant to finally be for darker people.
Twitter promptly came to snatch Kristen Leanne's present and future wigs for her privileged complaint.
"There are plenty of pallets [sic] out that cater to only white people. Poc deserve some specialized palettes too," one commenter wrote.
One fan pointed out that Kristen Leanne's own highlighter palette doesn't cater to dark skin.
"Anyone darker than a brown paper bag can't use hers so I don't know why she's upset," she wrote.
Now that's a point. Why is it OK for dark people to be left out of Kristen Leanne's collaborations, while she feels comfortable calling out Huda Beauty for trying to be more inclusive?
One of her followers wanted to know why she hasn't spoken about shade diversity before now?
"Sis, where was all this energy when Tarte didn't have an inclusive shade range?" she wrote.
After Twitter gathered Kristen Leanne's edges together, she delivered this response:
"Being misunderstood is a bummer," she wrote. "It would be cool if everyone knew everyone else's heart. Goodnight."
But the damage was done. Her followers were not here for it.
"I was waiting for the victim tweet," a user wrote back.
They are NOT buying her "misunderstood" explanation since her original statement was so clear.
"Misunderstood where?? Sis you [were] mad cause a make up [sic] product wasn't inclusive to your skin tone. Hmm. I wonder how that feels. Girl bye," a follower wrote.
A few commenters brought up the fact that her Tweets could not have been misunderstood, since she also shared the same thoughts on Instagram.
Of course, receipts were dropped.
"Were you also "misunderstood" when you wrote this on their Instagram before you brought it to Twitter? We know what you're saying sis. Let's stop pretending that you're better than what you portray."
Moral of this story?
Only caring about inclusivity when it involves you is not OK and will get you called out by your own fans and followers.
And *when* you get called out, it's better to save the excuses, own your ignorance, and aim to do better in the future.