As details about Kylie Cosmetics' 30-shade range of concealers were revealed last week, the line was immediately berated for a multitude of reasons. But the last piece of the puzzle — the product's price point — has finally been revealed.
And it's... totally reasonable?
It's official: Kylie Cosmetics' concealer will retail for $20.
Hold the phone. $20? Really?
Considering the brand priced its $360 makeup brush set based on other luxury brands...
And many other bestselling, high-end concealers sell between $25 and $30...
Tarte Shape Tape Concealer ($27, Ulta)
We were anticipating a heftier price tag. But OK!
The full line of Kylie Cosmetics concealers launches today, December 13, at 3 pm pst.
Time to find out if the product lives up to the hype.