ICYMI: Kylie Cosmetics is dropping concealers on December 13.
In case you missed it, Kylie Jenner's beauty brand is officially launching 30 shades of concealer on December 13.
And while Kylie has been accused of only becoming truly inclusive AFTER the launch (and financial success) of Fenty Beauty, she's at least made an attempt to cater to people with deeper skin tones. She finally did what so many beauty brands should have done a long time ago.
But it turns out there's one big, HUGE problem with Kylie's concealers that literally nobody is talking about.
Turns out that you'd better be REALLY good at guessing your concealer shade. Kylie Cosmetics is an online brand, and does NOT allow returns or exchanges.
Despite her pop-up shops and makeup trucks, Kylie Cosmetics remains an online brand, and these concealers will be available online only. So there's absolutely no way to try them our IRL before you buy — you just have to guess at which of the 30 shades will match your skin.
The brands return policy states: "We do not accept returns, exchanges or refunds. All sales are final. Please note, Kylie Cosmetics by Kylie Jenner reserves the right to refuse all returns."
Well damn, Kylie.
Additionally, we don't even know how much the Kylie Koncealers will cost — but they're not going to be cheap.
Kylie's Silver Series lipsticks are going for $17 a piece — comparable to a MAC lipstick. We don't know how much the concealers will cost yet, but given that Kylie's brush set is $360, we know they're not going to be cheap.
Concealer needs to match your skin exactly. If I am going to play a guessing game with shades, I know the products better not cost a lot of money... because if I'm wrong, or need to order a few colors, I don't want to be in debt at the end of it.
Kylie isn't the first brand to refuse refunds or exchanges. Fellow Seed Beauty brand ColourPop Cosmetics doesn't allow exchanges, either.
According to ColourPop's return policy: "Unfortunately, due to the low cost nature of our products, we are unable to offer refunds, returns, or exchanges. All sales are final. ColourPop reserves the right to refuse any returns at any time."ColourPop and Kylie Cosmetics are both part of Seed Beauty, a "beauty incubator" out in California. They share facilities — and apparently a return policy, too.
The difference? ColourPop's concealers are $6. Kylie's are shaping up to be a LOT more than that.
If Kylie REALLY wants to be truly inclusive with her concealer range, maybe updating her return policy so that people can find their *real* concealer match might be a start.
No ones trying to guesstimate their skin tone, Kylizzle. And unfortunate concealer situations are not what ANYONE wants.