This is not the first time that Kylie Cosmetics has been accused of stealing Vlada's work.
Back in December of 2015, Kylie Cosmetics posted this iconic photo of Vlada's to the brand's Instagram — without crediting her.
"The second I saw it I my heart dropped with excitement, up until the moment when I realized I wasn't mentioned in any way on the post," Haggerty said in a 2015 interview. "Even after they edited the caption it still said 'Inspo @vladamua #likitbykylie,' I have no affiliation with the brand, I didn't give them the permission to use my image. The most frustrating thing about this is that this lip look will be associated with Lip Kit By Kylie, it's very recognizable and now I can't use it for anything else."
Fortunately, Julia knows exactly what can be done to address these issues of ALLEGED creative plagiarism.
A. Hiring the artists who have already created something that they would love for their own campaigns. In our case, we are not even in a different city – we are here, in Los Angeles, just a call or an email away. Some companies do so and I applaud those brands for giving a chance to the talented underdogs.
B. Simply adding “Inspired by such and such” in the captions when sharing their images that are so similar to the lesser known artists’ work.
And we as consumers need to kick up a major fuss when we see this "inspiration" going too far.
Indie brands and artists keep the beauty industry moving forward. If we want Vlada and Julie to keep blessing our feeds with their amazing work, we need to make sure they get paid FAIRLY for that work.
And Instagram seems to agree — the comments on the Kylie Cosmetics post are currently full of snake emoji. So.
What do you think about all of this? Do you agree with Julia that Kylie Cosmetics went too far?
Let me know your feelings in the comments, or over on Facebook in emoji form!