When Kylie Jenner teased out her new Silver Series lipsticks, she promised us more product surprises were coming... and she wasn't kidding.

Who could have guessed she'd announce a concealer line with an "all-inclusive" range of 30 shades?

The concealers range in shade from very pale to *super* deep dark — which is great. The beauty industry needs as many brands as possible to expand shade ranges.

But A LOT of makeup lovers are calling BS on Jenner's seemingly *new* interest in "inclusivity," claiming that she's just copying Fenty Beauty. 

"If Fenty Beauty didn't drop a few months ago, the darkest shade would have been Warm Tan," one user wrote. "Recognize your icons and what they do for you."

Another fan pointed towards Fenty Beauty's massive sales as Kylie Jenner's inclusivity inspiration. 

"Please let it be known that KYLIE WOULD NOT HAVE HAD '30 inclusive shades' if it wasn't for Fenty Beauty's sale results," a user shared. "Please notice the difference in someone who genuinely cares to be inclusive and someone who does it because it's profitable.

This fan is referring to the concept of pandering — which is what happens when a brand caters to a specific group for money and not because they really see any value in those people. 

Some are calling out the Jenner and the reputation she has for disrespectfully *borrowing* from Black culture altogether.

"The Kardashians are known for two things," reads one tweet. "Robbery and fraud."

Jackie Aina's litter sister Folake even chimed in on the matter. 

"Ya'll saw the end of Kylie Cosmetics with the launch of Fenty Beauty," Folake wrote. "While Kylie saw where she gon' find her next ideas."

In general, Twitter is NOT happy with Jenner.

But some people *are* fed up with the many Fenty Beauty comparisons.

"I love Rihanna," beauty influencer Arnell Armon wrote. "But can we please stop comparing every brand to Fenty?" 

"I kinda want it to stop too," fellow influencer Jackie Aina chimed in. 

These critiques are actually RIGHT! Kylie Cosmetics doesn't have to be compared to Fenty Beauty. 

The backlash about her deciding to include dark people *now* is still fair. 

photo: Giphy

People of color are justified in not wanting to be disrespected or used.

Sure, it's business and the purpose of it is to make money — but who wants to throw their dollars to someone they feel disrespected by?

Kylie can thank her history of excluding dark skin tones from her makeup launches and appropriating Black culture for starting all of this drama.


Kylie Cosmetics dropped at least two nude lipstick collections with no shades for deep complexions in sight. The one lipstick she did market to darker customers actually looks light and ashy on dark skin in real life.

Meanwhile, her appropriation of Black culture remains consistent. From cornrows to Biggie and Tupac shirts, Jenner and her famous family has made appropriating Black culture part of their brand. She's even been accused of selling clothes she ripped off from a Black indie designer.

Kylie Jenner's behavior shows she cares little about actual Black people — but cares A LOT about making money off of us.

It's hard for people to believe a white woman who has unapologetically stolen from Black culture, allegedly stolen business ideas from a Black woman, and excluded dark people in her products suddenly cares about "inclusivity" now.

photo: Giphy

She's earned every side-eye thrown her way. 

Fenty Beauty aside, it's Kylie's fault that people don't trust her and it's *her* responsibility to fix it. Jenner will have to do a LOT more to convince people of color that her brand is one they should buy from.

Thirty shades is just a start. Now clean up the rest of your act, Kylie.