In case it flew over your head today, Kylie Jenner just announced that she's made her first-ever collection of cream formula lipsticks. And, as always, the internet has some ~thoughts~ about them.

People can't stop comparing Kylie's new lipstick to the NARS Cosmetics Audacious Lipsticks.

Specifically, they think the lipstick bullets with the embossed text look suspiciously similar.

And they're not entirely off-base in that comparison.

kylei cosmetics nars
photo: Kylie Cosmetics and NARS Cosmetics

It's clear that these lipstick bullets are almost identical in shape and logo placement.

kylie cosmetics nars lipstick
photo: Kylie Cosmetics and NARS Cosmetics

That being said, the rest of these lipsticks have very little in common.

kylie cosmetics nars
photo: Kylie Cosmetics and NARS Cosmetics

And, as any well-versed beauty lover will tell you, countless brands have embossed lipstick bullets like these.

Yet, commenters are still confusing Kylie's new lipsticks for NARS'.

And that's NEVER good for branding.

Is this legal grounds for a lawsuit? Or maybe just a reach?

photo: Giphy

Thankfully for Kylie, it's most likely the latter. But you can never be too sure in the beauty world.