Another conspiracy theory is that Kylie Cosmetics might be repackaging ColourPop's lipsticks at a much higher price.
Mostly because the two companies have an almost identical formula...
Stephanie Nicole, a vlogger who works in cosmetic product development, outlined all of this in a Kylie Cosmetics review about a year ago.
...and also because Kylie Cosmetics is owned by Seed Beauty, which also owns ColourPop Cosmetics.
ColourPop and Seed Beauty are both owned by Laura and John Nelson, the founders of ColourPop.
In her review, Nicole shared Seed Beauty's marketing and development mission statement, which places extreme emphasis on speed over quality. It has since been removed from both Seed's and Spatz's sites.
"Basically, what you just told me there is you throw shit against the wall and see what sticks, and when it's broken, you'll worry about fixing it later, Nicole says. "At $5 and $6 ColourPop prices, I don't really have a problem with that. When I'm spending, after tax and your exorbitant shipping, I'm paying $40 for your lip kit, I've got a problem with that."
Whether or not Kylie Cosmetics actually repackages ColourPop, one thing is for sure: Kylie's fans are going to notice if she dupes a shade and upsells it!
Do you believe the rumors or is this just a case of a really good dupe? Tell us in the comments or on our Eyeliner Addict Facebook page!